How does the increasing digitalization of media affect the music industry and record companies' business models? What can the labels do to avoid losing market share and stay competetive?
Goolge is facing increasing competition in the field of social search and advertising. And what are the roles of Facebook and Bing in this environment?
Google’s main revenue driver is advertisement. In this area, the company faces increasing competition through Facebook. Although a recent study published in the Silicon Alley Insider shows that the revenue generated per user is still much higher for Google than for Facebook, the picture is changing. Facebook is redefining its business model, offering many advertising features for companies. Its main success factors are the long time users stay on the website as well as the fact that potential customers pay more attention to recommendation from friends than to Ads on Google.